Free radicals are constantly produced within the body. They roam throughout the body stealing electrons from other molecules causing a chain reaction of cell damage known as oxidative stress. Put simply, it leads to some things we can clearly see like aging– think greying to the eyes and muzzle, and to some things we can’t– inflammation and even dementia. BUT, you can make a radical change for your pet. Adding anti-oxidants like Pure Krill to your pet’s daily regimen can help them defend against oxidative stress to support healthier aging and more days spent playing. What's In It? Sustainably-Sourced, Wild-Caught Antarctic Krill Pure Krill is just one ingredient– wild-caught krill eco-harvested from the Southern Ocean’s pristine waters and certified by the Marine Stewardship Council (MSC) for sustainability and traceability. And for such a small crustacean, it has a lot to offer every carnivore in your crew. Omega-3 Fatty Acids Omega-3 Fatty Acids are a must in diets because carnivores can’t produce them on their own. Omega 3s support a normal inflammatory response which benefits everything from the heart to the immune system. And bonus, it also acts as an antioxidant, boosting your tail-wagger’s defense system. Phospholipids Phospholipids are a more efficient delivery method for Omegas than say a salmon oil because it takes those essential Omega 3s to where your four-legger will benefit from them the most. Choline Choline has several proven health benefits because of its ability to support a normal inflammatory response. There are many studies with encouraging results for dogs suffering from brain, heart, and liver issues. Adding this crucial nutrient undoubtedly contributes to a healthier, happier pet. Astaxanthin Studies have shown that antioxidants help defend cells from free radical damage by cleaning up those by-products of oxidation. Because that damage contributes to the aging process, providing an antioxidant hundreds of times more powerful than more commonplace antioxidants is so crucial for the health and vitality of every member of our pack.